Member Journey
Funnel from first visit to leadership, with stage counts, conversion rates and cohort comparisons.
Sample Community Church · Atlanta, GA
Demo data
Cohort selector
Compare the journey funnel across campuses and series.
First visit340 · entry stage
Repeat visit210 · 62% from previous stage
Orientation92 · 44% from previous stage
Membership61 · 66% from previous stage
Serving34 · 56% from previous stage
Leadership9 · 26% from previous stage
Drop-off insight
Prototype narrative generated from the funnel above — human review recommended before distribution.
The largest drop-off is between Repeat visit and Orientation (56% conversion) — many second-time guests are not yet invited to orientation. Closing this gap is the single highest-leverage journey improvement.
Stage definitions
How each journey stage is defined in this prototype.
- First visit — any recorded check-in, first time.
- Repeat visit — two or more check-ins recorded.
- Orientation — attended new-member orientation.
- Membership — completed membership process.
- Serving — placed on a ministry team.
- Leadership — leading a ministry, team or small group.